There’s a great clip about “Marketing Jesus” from the movie, The Big Kahuna. As a little background, Danny Devito’s character is talking to a young man who works for the same company as he does. This young man just cost the company a big account because he decided to use a meeting to pitch a business idea as an opportunity to try and witness instead.
Watch the clip by clicking here.
Have you watched the clip? It moved me to examine the way in which I present myself as a witness to others. How does it make you feel when you have a salesperson trying to push a product on you. Even a product that you may want or need. Jesus isn’t a product to be pushed and sold. He can sell himself. Does manipulation and coercion really show anyone the way to Jesus? Any thoughts?
April 28th, 2008 - 11:30 am
Great clip! I need to watch this movie. Christians undermine ALL credibility when we try to sell, coerce, or manipulate others toward believing what we believe. Of course, If we really believed it we would LIVE it and we wouldn’t need to sell it. It would sell itself. We sometimes get in the way more than we help . . . at least I do.
I love this quote by St. Francis of Assisi: “Preach the gospel always; if necessary, use words.”
Jesus, on the other hand, seemed genuinely concerned about people. He didn’t try to set them up for the sell. He loved them because he loved them—nothing more. And loving them WAS the gospel.